Sunday 10 April 2016
The Brexit dream team
It is my view that this referendum is winnable. The EU is not a loved institution. About 40 per cent will always vote to leave. The battleground is over the middle ground who only marginally dislike the EU but don't hate it with a passion.
The job of the Leave campaign is to present a credible front. It must show that is has an idea of what it wants, how to get it and must have credible ambassadors. It must show the public that Brexit has tangible benefits, believable rhetoric that doesn't take them for fools and it must reassure them that their jobs and financial interests are not in danger. It will have to put forth a set of messages that can win the confidence of opinion formers and columnists.
With that in mind, you wouldn't put a doddering old has-been on the TV to say that the single market wasn't important and that Brexit would mean border checks in Northern Ireland. Nor would you have a blonde haired buffoon fronting your campaign saying we could replace road haulage regulation with "good old fashioned British common sense". Nor would you have said individual promoting a Brexit plan entirely at odds with the official campaign.
Nor would you suggest unilateral withdrawal. Most of all, you wouldn't respond to legions of impressive sounding diplomats and economists by saying "I'm sure we would have some sort of free trade deal". It's not compelling.
Nor would you make savings of chump change your central campaign message. You certainly wouldn't send out MPs who largely don't like the NHS with leaflets claiming we will save billions - and that we will spend that money on the NHS.
You wouldn't patronise voters like that.
Being it a people's campaign you would seek to present other voices and front real experts rather than largely disliked fringe politicians. You would want to make use of the thriving Brexit blogosphere and find ways to include them.
Obviously you would find some intelligent campaign managers and strategists to ensure those mistakes were not made. We are very lucky indeed. Not only do we have the genius of Dominic Cummings and Matthew Elliott, we also have another campaign. One that cosies up to people who quite obviously despise muslims and would like nothing more than to end freedom of movement - and care more about that than anything else. How can that possibly hurt?
And to have the support of Breitbart is just the icing on the cake. After all, Pegida are exactly the sort of people we would want associated with us. With this kind of dream team we can't possibly lose. But we might actually lose because of those howwid people over at eureferendum.com who say mean things about them. They are undermining the cause.